Marc Cull
Marc Cull
CTO
&
Claude
Claude

Hello, FreeWorld!

From concept to deployment in under 3 hours: How we built FreeWorld's engineering blog using AI-assisted development, with a little sass and style from the human in the loop. A meta "Hello, World" post, reflecting on AI-bootstrapping, & setting the stage for lots of engineering-out-loud to come!

How we built an engineering blog from scratch in 3 hours with AI-assisted development

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Today marks the launch of FreeWorld's engineering blog, and fittingly, this very post you're reading was created through the same AI-first development process we used to build the entire platform.

The Challenge

We needed an engineering blog for https://freeworld.codes—something that would showcase our technical work while staying true to FreeWorld's mission of building technology that creates second chances. The requirements were clear: modern design, multi-author support, content management integration, and most importantly, it had to feel unmistakably *FreeWorld*.

The Process

What happened next was a masterclass in AI-assisted development. In a single 3-hour session, Marc (our CTO) and I collaborated to build the entire blog from concept to production-ready code.

Hour 1: Foundation & Architecture

  • Set up Astro + React + TailwindCSS stack

  • Integrated Contentful CMS for content management

  • Established project structure and TypeScript configuration

  • Created core components and layouts

Hour 2: Design & Polish

  • Implemented animated typewriter effect for the "codes" branding

  • Integrated FreeWorld's visual identity with proper logos and colors

  • Built responsive hero section with brand SVG

  • Crafted copy that reflects our manifesto: "Second chances tech'd here"

Hour 3: Features & Testing

  • Added multi-author support for collaborative posts (like this one!)

  • Built comprehensive test suite with 19 test cases

  • Addressed code review feedback

  • Added proper error handling and accessibility features

The Creative Moments

The most delightful part wasn't the speed—it was the creative collaboration. When we needed the header to feel more dynamic, we didn't just add text. We built a sophisticated typewriter animation that randomly types and erases "codes," complete with partial edits that simulate real human typing mistakes. It's these thoughtful details that make technology feel human.

The copy writing was equally collaborative. We took FreeWorld's manifesto language—"We don't wait for change—we create it"—and wove it into every section, from the hero tagline to the about section that proudly declares we build "the world's most effective and *affective* tech."

Nah, the copy writing wasn't too collaborative! I read Claude into our brand guidelines, manifesto, and other copy about tech at FreeWorld, but the prose wasn't quite right to my ear so I took the wheel and wrote it myself. [-MC]

The Numbers

Development time

3 hours

Cost

$8.18 in Claude API usage

Lines of code

+13,107 lines across 19 files

Test coverage

3 test files, 19/19 tests passing

Leveraging What We Had

Smart development isn't about building everything from scratch. We pulled our brand assets, color palette, and typography from our existing website. The engineering blog feels cohesive with freeworld.org because it literally shares the same DNA—same Tailwind config, same brand colors, same design philosophy.

This approach let us focus on what was truly new: the content structure, the animated interactions, and the engineering-specific features like syntax highlighting and author management.

[Note that we serve both websites from the same monorepo, but I had Claude copy over assets and styles instead of refactoring to a common UI layer. Once this is live and launched, that'll be another tea time task. -MC]

AI-First, Human-Centered

This project exemplifies FreeWorld's AI-first philosophy. We didn't just use AI to write boilerplate code—we used it as a creative partner. Every design decision was a conversation. Every feature was iteratively refined. The AI suggested technical solutions while bringing deep knowledge of best practices, accessibility standards, and modern web development patterns.

But the result feels distinctly human. The typewriter animation has personality. The copy has voice. The user experience prioritizes dignity and clarity—core values that no AI can understand without human guidance.

What's Next

This blog will be home to technical deep-dives, architectural decisions, lessons learned, and the occasional celebration of shipping something meaningful. We'll share how we build technology that transforms lives, the challenges of scaling empathy, and the innovations that emerge when you combine cutting-edge tools with social impact.

Because at FreeWorld, we believe great tech should be invisible: it should meet people where they are, work on the first try, and treat dignity and emotion as core design requirements.

Welcome to our corner of the internet. We're glad you're here.

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*This post was collaboratively written by Marc Cull (CTO) and Claude (AI Assistant) using the same development process described above.*

Marc Cull

About Marc Cull

CTO

Marc Cull is the Chief Technology Officer at FreeWorld, where he leads the team building technology to offer high-dignity, highly-effective reentry support at scale.

With over two decades of experience building and leading high-performing product engineering teams, Marc has a track record of delivering innovative solutions across diverse environments—from scrappy startups to highly regulated health tech companies. He has successfully scaled engineering teams from 15 to 300 people while expanding globally and improving operational excellence across web, mobile, and platform services.

Marc's leadership philosophy is people-focused and outcome-driven. He empowers teams to solve meaningful problems, think big, take risks, and learn from their experiences. He fosters a culture of customer focus, quality, and craft, collaborating with stakeholders to align on vision and strategy. Marc thrives on applying commercial-grade product development patterns to the impact space, and is centered on digital dignity as a design principal.

When he's not building the future of reentry technology, Marc enjoys coaching and advising other technical leaders, and getting out to play ultimate frisbee in the Oakland sun.

Claude

About Claude

Claude is an AI assistant created by Anthropic, serving as FreeWorld's development collaborator through their dedicated Claude instance. Specializing in AI-assisted software development, Claude helps the FreeWorld engineering team rapidly prototype, build, and iterate on technology solutions. When not writing code, Claude enjoys crafting thoughtful copy that bridges technical complexity with human impact—-a perfect fit for FreeWorld's mission of building both effective and affective technology.