Marc Cull
Marc Cull
CTO

An Even Agile-er Manifesto

Agile changed the world by making software iterative, collaborative, and shippable. Now, AI writes most of our code, cloud vendors handle our scale, and shipping is trivial. Velocity won! Now what? The Even Agile-er Manifesto is a call to designers, engineers, and product leaders to both lean forward and shift even farther left to manifest maximally lovable products.

The Even Agile-er Manifesto

A call to engineers, designers, product leaders, and builders of the AI-native era.

We are uncovering better ways of building joyful, high-quality software by doing it and helping others do it—faster, smarter, and with radically better tools.

Through this work, we have come to value:

AI collaboration over handcrafted code

Natural language is the programming language. Period. (Sorry, semi-colons.)

Supervise with taste, context, and judgment.

Hand-coding is the new rolling your own auth. Don't do it on company time.

Continuous Delight over Continuous Delivery

Velocity is solved, it's time for taste.

Let’s reimagine CI/CD as Continuous Intent / Continuous Delight

CI: Every feature starts with clarity—of purpose, user need, and taste.

CD: Personality, polish, and coherence aren’t afterthoughts—they’re defaults, baked into our ways of working.

If CI/CD once made regressions rare, design systems & ops must now make elegance inevitable.

Assembly over Architecture

We used to architect systems from first principles and patterns for scale.

Now, every pattern is a name brand part we can buy a la carte, and should.

Curation is the new craft; disposable is the new durable.

Own operational excellence by renting cloudware and swapping out often.

Beautiful for users over beautiful for-loops

Making digital products has never felt less abstract or more human.

The new complexity lives in experience, not execution.

The measure of team health is creative joy.

If this doesn't feel like art class with superpowers, ask why you're here.

Full-spectrum over Full Stack

Full-stack once meant mastering layers of the machine.

Now, breadth beats depth—across hearts, minds, and markets.

See users clearly. Solve boldly. Design with taste. Ship with urgency.

Polish relentlessly. Care deeply.

We follow these principles:

  • AI-first, human-guided: Let the machine go first. We prompt, critique, and elevate.

  • Taste is the multiplier: Tools are leveled. Style, discernment, and elegance now separate the good from the legendary.

  • Design-led development: Front-load coherence. If it doesn’t look and feel great out of the box, it’s not done.

  • Infrastructure is product: Cost, scale, and uptime are product features. Choose infrastructure like you'd design UX.

  • Build momentum, not just consensus: Decide fast, ship faster. Learn by doing.

  • Ship daily, smile always: Burnout is a systems bug. Create a flow that feels like play.

  • Build what's needed, not what's planned: Rigor lives in execution. Discovery is cheap now—do it live.

  • Obsess over user outcomes: We’re not pushing code. We’re pulling value into the world.

Marc Cull

About Marc Cull

CTO

Marc Cull is the Chief Technology Officer at FreeWorld, where he leads the team building technology to offer high-dignity, highly-effective reentry support at scale.

With over two decades of experience building and leading high-performing product engineering teams, Marc has a track record of delivering innovative solutions across diverse environments—from scrappy startups to highly regulated health tech companies. He has successfully scaled engineering teams from 15 to 300 people while expanding globally and improving operational excellence across web, mobile, and platform services.

Marc's leadership philosophy is people-focused and outcome-driven. He empowers teams to solve meaningful problems, think big, take risks, and learn from their experiences. He fosters a culture of customer focus, quality, and craft, collaborating with stakeholders to align on vision and strategy. Marc thrives on applying commercial-grade product development patterns to the impact space, and is centered on digital dignity as a design principal.

When he's not building the future of reentry technology, Marc enjoys coaching and advising other technical leaders, and getting out to play ultimate frisbee in the Oakland sun.